My Story

I started 'Seize The DIY' to share my experience and passion for various trades, aesthetics, and innovation with the hope of inspiring others to seize the moment and create something intriguing.

I work as a Creative Director for a handful of international wine brands, AAU, S.F. alumni, with over 17 yrs of experience in graphic design, package/label design, and corporate identity. I've lived an alt lifestyle– guitar in a metal band, skateboarding, designing rock apparel… but I have a passion for all genres of music and an appreciation for fundamental ways of doing things... yet, the sentiment of challenging the status quo and thinking differently will always be a part of my work.

I love art, graphic design, interior design/restoration, industrial design, product design, product displays, guitar, vocals, clothing design, music/production, printing/pre-press, photo/video, automotive, creative process, legal, trademarks/patents... and many will be content here.

-Emil